The leading footwear and sportswear omni-channel business, Footasylum, has today opened a new store in Merthyr Tydfil, Wales.
Located in Cyfarthfa Shopping Park, the 4,000sq ft store expands Footasylum’s UK footprint and continues the company’s investment in physical retail.
The new store, which brings Footasylum to Merthyr Tydfil for the first time, will see 25 new jobs created in this prominent retail location. Cyfarthfa Shopping Park offers a diverse shopping experience, home to fashion, health and beauty, electronics, home and garden and sports and leisure retailers, alongside a range of restaurants and cafés.
The Merthyr Tydfil store will showcase a curated selection of on-trend footwear, apparel and accessories, reflecting Footasylum’s hyper-local approach and focus on delivering an engaging customer experience. Customers will find leading third-party brands such as Nike, adidas Originals, ASICS, New Balance and Berghaus, alongside Footasylum’s exclusive labels including Monterrain, Forena and Dripmade.
To mark the opening, Footasylum will be handing out exclusive goody bags to the first 50 shoppers, including Footasylum products from brands such as Monterrain, Crep Protect, New Era & Forena and also offering lucky customers the chance to win a £100 gift card.
The store will also be brought to life with a live set from a local DJ, alongside a collaboration with much-loved neighbourhood favourite, Cocos Coffee. Footasylum continues to shape its in-store experience around the communities it serves, tailoring activations and partnerships to resonate with local tastes and creating meaningful connections from day one.
