Located in the Le Marais district in Paris, the iconic British brand’s new store occupies a space of 1130sq ft.
Designed by architect Buckley Gray Yeoman, the new Paris flagship store intends to blend the British heritage of the brand with iconic Parisian street life. The store houses Fred Perry’s latest products and collaborative collections. As well as acting as a traditional retail space, the store acts as a destination for arts and culture. Large media screens are used to display the brand’s projects and rich history.
A statement from architects, Buckley Gray Yeoman, states: “Fred Perry regularly hosts events at their stores and so the designers developed a flexible space for arts, which remains adaptable for the new challenges that face sellers in a complex post-Covid landscape. The new store will therefore be rediscovered time and again as the internal programme changes, replacing the old, static point of sale model.”
