Icon Outlet at The O2, which is owned and operated by AEG and Crosstree Real Estate Partners, has announced French Connection, the global fashion retailer, is set to make its London outlet debut at the destination, marking its first outlet store opening in six years.
The signing signifies a milestone moment in the brand’s journey and is a testament to the destination attracting leading international retailers.
French Connection will open a 1,766sq ft store at The O2 later this month, sitting adjacent to Clarins and Ted Baker on the outlet’s upper level. The store will stock a range of timeless, contemporary clothing and accessories, ranging from responsible denim, signature dresses, and relaxed staples for both men and women. The new space will be an extension of the brand’s aesthetic, with a clean and minimalist design to enhance and complement the product offering.
French Connection at The O2 will mark the brand’s first outlet store in six years, as well as its first outlet location in London, joining retailers such as adidas, Clarins, Nike, and the recently upsized Tommy Hilfiger.
Simon Donoghue, Head of Retail at French Connection, commented on the signing: “French Connection is delighted to be joining a host of other great brands at The O2. The mix of local and event-driven visitors plays to French Connection’s strength as a brand that offers fantastic men’s and women’s fashion to a broad audience. We can’t wait to open!”
