Chinese collectible art toys retailer Pop Mart is further expanding its presence in Europe with its France debut.
Located inside the Westfield Forum des Halles shopping mall, the first Pop Mart store in Paris also marks the brand’s first permanent store in Continental Europe.
“Paris is the artistic and cultural capital of Europe and one of the world capitals of art,” said Alan Mai, Director of Pop Mart Western region. “The opening of Pop Mart in Paris will help develop the brand’s international image and share Asian pop culture with European artists.”
Pop Mart’s launch in France came about a year after it entered the UK as part of the brand’s trial operation in the region. The first UK store opened in Shaftesbury Avenue, central London.
