Kleinfeld Bridal is expanding its bridal gown offering with the opening of a Generation Tux shop-in-shop inside its Manhattan flagship, marking the menswear brand’s first-ever New York City showroom.

Located on the second level of Kleinfeld’s store, the new space features more than 25 suit and tuxedo styles along with hundreds of accessory color options. The addition brings grooms, fathers, and wedding party members into the Kleinfeld experience.

“We are thrilled to welcome Generation Tux to the Kleinfeld family,” said Ronnie Rothstein, CEO of Kleinfeld Bridal.

“This partnership allows us to provide Kleinfeld’s luxury experience to couples, bringing high-quality menswear and dedicated service to our brides, grooms, and guests under one roof.”

The showroom will offer a curated assortment of suits, tuxedos, and in-store exclusives, while every appointment includes a free style consultation as well as wedding party management.

“We’re honored to partner with Kleinfeld, an iconic name in the wedding world that has helped define the wedding experience across generations,” said Jason Jackson, president and chief operating officer of Generation Tux. 

“Opening our first Manhattan showroom inside Kleinfeld allows us to pair our modern approach to menswear with the elevated, high-touch experience couples expect when they walk through their doors. Together, we’re creating a seamless and inspiring destination for every part of the wedding style journey.”