As a well-known and beloved brand, global live fashion brand URBAN REVIVO (UR) today announced
the opening of its first-ever U.S. store. The brand will breathe new life into New York’s iconic fashion
scene with a flagship store at 515 Broadway in SoHo on Friday, February 28. Renowned for its cutting-
edge collections, URBAN REVIVO’s entry into the U.S. market will bring a new aesthetic to the East coast
with an emphasis on creativity, quality and sustainability.
A Rising Star on a Mission to Make High-quality Fashion Accessible to All
Established in 2006, URBAN REVIVO has grown to become a rising star in international fashion with over
400 stores across the globe. The brand’s mission is to bring high-quality fashion to all, blending the
creativity and luxury of high-end labels with the accessibility and vibrancy of everyday streetwear. Not
afraid to be bold and avant-garde, URBAN REVIVO has won fans for its modern approach to urban style,
bringing a fashionable twist to all occasions of daily life for young and young-at-heart shoppers.
The brand’s meticulous approach to clothing design, from high quality materials to unique and attractive
designs, is also reflected in its innovative approach to store design and the shopping experience. The
new SoHo flagship store will reflect a concept of “urban revitalization”, exploring the dialogue between
modernity and tradition in urban spaces with eye-catching artistic installations. The store’s 30,000ft 2
floorspace will provide a spacious setting for exploring the brand’s many diverse collections of clothing
and accessories.
Grand Opening Celebrations with a New York Flavor
Following its great success in the Asian market, URBAN REVIVO is set to make a grand entrance into the
American market, celebrating innovative design and iconic style with the opening of the URBAN REVIVO
SoHo flagship store. On opening day, URBAN REVIVO will host a grand opening event, featuring a
showcase of the brand’s latest collections and a festive ribbon-cutting ceremony. This dynamic showcase
will set the tone for the celebration. Additionally, renowned model Coco Rocha will join the festivities to
enjoy the lively atmosphere.
To thank long-term fans and newcomers to the brand, URBAN REVIVO will offer limited-time in-store
discounts and exclusive gifts throughout the opening weekend (February 28 to March 1). Elegant photo
check-in points with flowers will be set up for eye-catching social media moments, so consumers can fully
immerse themselves in the store and the brand. Bringing the New York vibe to the store, a cart reflecting
the city’s famous food stands will offer snacks and coffee. URBAN REVIVO warmly extends an invitation
to all fashion lovers to visit the store, soak up the occasion, and discover new favorite fashion pieces.
A Growing Presence on the International Fashion Scene
With a strong physical presence in Asia and an online presence already established in the U.S., Europe
and beyond, URBAN REVIVO has already amassed fans around the globe, and the brand’s first offline
U.S. store marks a significant milestone in its expansion. Following the opening of the SoHo flagship
store, the brand hopes to open more stores in major US cities, meeting the needs of fashion fans across
more of the country. Beyond the U.S., the brand will also launch more stores throughout 2025, including
in Hong Kong, Tokyo and London. In line with its ambition to be a global fashion brand, URBAN REVIVO
has established the London Design Center to ensure it maintains forward-thinking capabilities in product
design and innovation.
“We’re delighted to be opening our first U.S. flagship in New York and marking our entry into the offline
U.S. market,” said Leo Li, CEO of URBAN REVIVO. “We hope to become an important and respected
name in the U.S. fashion market, leading trends of sustainability, innovation and quality. Our goal is to
achieve long-term and stable development in the vibrant and dynamic U.S. market, while winning fans in
New York and across the country.”
