The Taiwan-based bubble tea chain Gong cha is continuing its US expansion plans in a big way with a 50-unit exclusive area development agreement with franchise operators Bakers Acres & Cattle Company (BACC).
The agreement marks the largest direct franchising deal in Gong cha history and further expands the company’s US footprint. The brand entered the US in 2014 and now operates more than 240 locations across 23 states.
Under the deal, BACC will further develop Gong cha’s presence across four major Texas markets over the next seven years, including Austin, Houston, San Antonio and Dallas. Led by Brett and Wendi Walker, BACC entered franchising in 2015 with Nothing Bundt Cakes in the Houston area and is moving towards 12 bakery locations.
“With its premium positioning, operational sophistication and strong consumer loyalty, Gong cha immediately stood out as the right brand to grow with across Texas,” said Brett Walker. “Over the past decade, our family has built a highly disciplined multi-unit operating platform and we know sustainable growth starts with the right systems, infrastructure and brand foundation. Gong cha brings all of that together in a category with tremendous long-term potential.”
Founded in Taiwan in 2006, Gong cha operates nearly 2,200 locations in 33 international markets.
