Malaysia has welcomed the opening of its capital city’s first-ever artisanal mall, making its debut in Bukit Bintang, locale of Kuala Lumpur.

The mall extends over 100,000sq ft and features 200 kiosks with customised and compact retail spaces (100sq ft to 1,000sq ft) for local start-ups to showcase their products, as well as artisanal handcrafted items, tradition-inspired creations to authentic local cuisine.

The artisanal mall forms part of the urban regeneration project, Bukit Bintang City Centre (BBCC), joining other developments — Lucentia Serviced Residences, The Stride strata office and Mitsui Shopping Park LaLaport, in the BBCC.

“MGB was developed to provide a dedicated platform for artisans, micro-brands, start-ups and art entrepreneurs to scale their businesses into the physical retailing space,” BBCC Development Sdn Bhd, Chief Executive Officer, Low Thiam Chin told The Star.

Unlike regular malls, MGB offers merchants easy entry packages for their own stores in the city centre. These include affordable rent, fully fitted lots and marketing support, according to Low. “Our vision is to become an incubator for local brands to reach out to a larger customer base by having a presence in a prime location which can attract both locals and tourists.”