Gravity Active Entertainment, the UK’s fast-growing leisure and entertainment company, has announced its next big-box location, with a £10M investment into a new leisure experience at Westfield Stratford City.
Gravity continues to innovate and push the boundaries of leisure in the UK, and this 60,000sq ft venue created in partnership with Unibail-Rodamco-Westfield (URW), will be defined by a brand-new karting concept not seen anywhere in the world with a system of two tracks that can be operated separately or combined into a super track. This is on a trajectory of over 1,000 linear feet where up to 18 drivers can enjoy it, resulting in a unique physical experience that no other attraction can offer.
The site will also have its own urban golf, AR darts, a high rope course, an arcade on offer, as well as three bars, street food and karaoke. It will also host other providers of leisure experiences such as Electric Gamebox and Hologate, the immersive VR experience which are both in the current Wandsworth venue.
This is Gravity’s third large opening, adding to its growing portfolio of ‘big-box’ spaces in retail locations, with Southside Wandsworth already open and Liverpool One set to open in Q4 2022. Alongside this, Gravity also continues to grow its core offering of trampoline parks with the launch of Birmingham Star City through a franchise partner, and others on the horizon. It has 18 sites in total, and over 600 employees.
