Wallace & Gromit’s Grand Appeal, the dedicated charity for Bristol Children’s Hospital has announced that a brand-new Gromit Unleased Shop will open at Cribbs Mall.
The move marks the next chapter for Gromit Unleashed at Cribbs Mall and will create a bigger, more interactive destination for visitors to enjoy, with 100 per cent of profits supporting The Grand Appeal.
It is a retail model that is strikingly different to that of most charity shops. According to the Charity Retail Association, there are more than 9,900 charity shops across the UK, with new goods accounting for just 8.8 per cent of charity-shop income in April to June 2026. Gromit Unleashed turns the traditional charity-shop model on its head. Rather than selling donated or second-hand goods, its stores are filled entirely with brand-new products designed by The Grand Appeal alongside official Aardman merchandise, with all profits supporting the charity.
The unusual retail model has grown out of the phenomenal success of Gromit Unleashed sculpture trails, created by The Grand Appeal in partnership with Aardman. What began with fans being able to take home miniature figurines of their favourite trail sculptures has grown into extensive collections of gifts, collectables and homeware.
Furthermore, alongside much-loved Gromit Unleashed and Aardman merchandise, the new shop is being designed as an experience in its own right. Visitors can look forward to an interactive store and exhibition space featuring sculpture displays, photo opportunities, creative corners, replicas of Wallace & Gromit’s Moon Rocket and the Motorbike and Sidecar and a shorts cinema celebrating the worlds of Wallace & Gromit, Gromit Unleashed and Aardman.
