International lifestyle brand GUESS opened its doors at Braintree Village yesterday, bringing its iconic fashion collections to the Essex-based outlet shopping destination.

Known for its trend-led denim, contemporary apparel and accessories, GUESS is located next to BOSS and offers guests a range of stylish wardrobe staples for men and women, all at up to 50 per cent off RRP.

The arrival of GUESS marks an exciting addition to Braintree Village’s growing portfolio of premium and designer brands. The new store aims to deliver an elevated shopping experience for guests looking to refresh their wardrobes with globally renowned fashion pieces.

To celebrate the opening, the brand handed out a mini backpack to each of their first 100 customers who make a purchase of over £50 in store.

Josef O’Sullivan, Centre Director at Braintree Village, said: “We’re thrilled to welcome GUESS to Braintree Village. The brand is known and loved around the world and its arrival further strengthens our fashion offering for our guests. We’re confident it will be a popular addition and we have been very excited to open our doors.”