A prominent UK-based athleticwear brand is entering the New York City metro area in time for the holidays.
Gymshark will open its first permanent US location on 11 October, at the Roosevelt Field shopping centre in Garden City, New York. It comes ahead of Gymshark’s flagship opening on Bond Street in the NoHo area of Manhattan later this year.
The 4,000sq ft-plus Roosevelt Field store will act as the blueprint for Gymshark’s future stores in US malls and shopping centres. It will carry all the brand’s lines, along with its signature destination zones for shorts and leggings. It will also feature Gymshark’s iconic mannequins, which are sculpted based on real members of its community or ambassador roster.
Last year, in December, Gymshark opened a pop-up on Wooster Street in SoHo that remained open through the end of January. Also last year, the company hosted an event, called Lift: NY, which attracted more than 7,500 people to Pier 36 in Manhattan for a weekend of workouts.
“To open our first permanent store in the US is a hugely significant moment for us,” said Hannah Mercer, General Manager, Wholesale and Retail, at Gymshark. “I’m naturally delighted about opening at such a prestigious location as Roosevelt Field and the high footfall that comes with it.”
