Bandai Namco Amusement Europe Ltd. has announced a retail collaboration with the quintessentially British toys and games store, Hamleys, in a Bandai Namco Pop-Up that includes globally adored Japanese toys and products from Bandai Namco in Hamleys London Regent Street.
In an exclusive and first major activation from Bandai Namco Amusement Europe, the Bandai Namco Pop-Up situated on the basement floor in Hamleys London Regent Street contains Japanese brands that are synonymous with UK pop culture – making Hamleys the ultimate destination for collectors and fans alike.
GASHAPON™, officially recognised by the Guinness World Records as the largest capsule toy brand on the planet (30th June 2025), has now arrived in Hamleys. Having produced over 220 million units in 2024, the Hamleys store is packed with over 100 GASHAPON™ vending machines bursting with surprises, from adorable on trend miniatures to must-have collectibles inspired by favourite Japanese media franchises. Whether a long-time fan or a first-time explorer, it’s a chance for visitors to the store to make a wish, turn the handle and discover high-quality Japanese collectibles.
For the titans of anime and manga, the Bandai Namco Pop-Up includes an area for Dragon Ball and One Piece in collaboration with licensor Toei Animation, as fans should get ready for the ultimate photo moment. Fans can snap unforgettable pictures with exclusive, custom-designed graphics celebrating two legendary, globally loved media franchises. Since its anime premiere of ‘Dragon Ball Z’ in the UK on 6 March 2000, Dragon Ball continues to thrive amongst fans of all ages. One Piece anime premiered in the UK in 2005 and in recent years has seen a surge in fandom globally with One Piece now featuring in a live-action series in a Netflix adaptation released 31 August 2023. Season 2 is scheduled for release on 10 March 2026.
Tamagotchi, the iconic 90’s toy, which opened its first official Tamagotchi Shop in the UK in 2024 at Bandai Namco Cross Store Camden to global fanfare, will also have products on offer at the Bandai Namco Pop-Up in Hamleys. Collectors of all ages will experience nostalgia and discover the latest generation of Tamagotchi.
Featured on the basement floor at Hamleys is Gundam, where visitors can step into the excitement with a life-size Gundam statue with ever-changing Gunpla product displays, keeping fans coming back for more to satisfy their hobby and craft needs.
