The Swedish brand has announced that it will be opening its flagship store in Dubai at the beginning of April.
The store, which is located on Sheikh Zayed Road, occupies an expansive area of 4,000sq ft. It will showcase the brand’s latest store concept, presenting a destination where visitors are able to fully immerse themselves in the Hästens experience by testing, feeling and touching the beds collections.
Sleep Coaches will be on hand in the store to guide visitors and are also available for Private Sleep Consultations. Meanwhile, a dedicated Sleep Spa will provide an unparalleled in-depth experience through the use of the latest available technologies.
Ludovic Létrillart, Regional Director of IMEA at Hästens, commented: “More than ever, people value their comfort and their home living environment and acknowledge the importance of natural materials, craftsmanship and long-lasting quality furniture. Having built a very strong clientele in this market over the past few years, we are delighted to be opening this flagship store in partntership with the Mattress Store Group to provide our customers with a full immersive Hästens experience.”
