The Brazilian flip-flop brand is set to open a new 50sq m pop-up store in the heart of the Parisian Marais district.
In celebration of the summer season, Havaianas is strengthening its presence in the French market, with the opening of their latest pop-up store at 36 rue des rosiers. The offering will end on September 30, 2021 and is accompanied by a number of varied retail initiatives already underway in France.
The brand, owned by Brazilian shoe group Alpargatas has set up pop-up stores in the Vélizy 2, Parly 2 and Carré Sénart shopping centres. The stores, which range in size from 15 to 35 sq m, will be open for customers to shops until August 8, August 7 and July 31 respectively. Elsewhere in France, the brand has launched temporary stores in Cannes, in Mirama, in Nice and in Montpellier.
In total, taking into consideration outlets, kiosks and boutiques, Havaianas boasts 32 points of sale in France.
