UK health and wellness brand HiiCLUB has officially opened its Battersea location, marking its first venture into London after establishing clubs across regional cities including Newcastle and Leeds.
Located in one of London’s fastest-growing fitness destinations, the 5,500sq ft club introduces HiiTRAIN, HiiCLUB’s signature training concept, to the capital. The launch represents the first phase of a wider rollout, with HiiBALANCE, its dedicated Pilates studio alongside HiiGRIND, the club’s specialty coffee and recovery space, set to open in September 2026.
Designed around performance, progression and community, the 2,800sq ft HiiTRAIN space features a training floor purpose-built for strength, conditioning, running and HYROX preparation. Unlike traditional boutique fitness concepts, HiiTRAIN operates structured eight-week progressive training cycles. Every programme is developed in-house, coach-led and delivered consistently across every HiiCLUB location, enabling members to measure progress over time rather than simply complete standalone workouts.
Josh Rose, Co-Founder of HiiCLUB, commented: “London has been the goal since day one. As one of Europe’s most developed fitness markets, it can also be one of the loneliest places to train and that’s why we set out to build more than just another fitness destination. Every decision we’ve made – from our programming and coaching to the design of the space – has been focused on creating an environment where people improve together and feel part of something bigger. HiiCLUB is built around progression, expert coaching and genuine community.”
