The internationally renowned fashion brand Hennes & Mauritz AB (H&M) has opened its store in U-Town Shopping Center, a core area of Chaoyangmenwai, Beijing.
The store is spread across an open space of more than 1,500sq m and is committed to providing consumers with a more comfortable and diverse fashion shopping experience, becoming a new landmark leading a fashion lifestyle and making fashion serve the public.
U-Town Shopping Center is located in Chaoyangmenwai Central Business District, a first-tier core business district in Beijing. As a landmark shopping centre in Beijing, U-Town Shopping Center brings together a rich and diverse business format and an active and fashionable consumer group. It provides solid support for the long-term development of H&M.
The grandly renovated H&M U-Town Shopping Center store opens a new fashion journey for consumers with a fully upgraded store design. The store adopts a modern and simple decoration style and conveys H&M’s cutting-edge fashion value proposition with a distinctive visual language. Creating a shopping atmosphere that can freely show fashion and inspire inspiration: the original closed walls are replaced with transparent and bright floor-to-ceiling display windows, which are energy-saving and environmentally friendly while presenting a bright open visual space.
