The Swedish fashion brand H&M is opening its first home decoration store in Belgium. The new store will sell products of H&M’s own private label, but also products by other brands. H&M has had home decoration corners in its larger fashion shops in Belgium for some time now, but – unlike abroad – it did not have a separate shop for that range – that will change in early 2020.

H&M Home will open its own store at the prestigious Avenue Louise in Brussels. The new store aims to inspire home decoration enthusiasts, allowing shoppers to stroll through different areas and find ideas. In addition to textiles and accessories, the new store will also offer an extensive range of home decoration products, furniture and lamps.