After opening its first store in Paris in April 2024, equipment manufacturer Hoka is continuing its expansion in the French capital with the inauguration of a second point of sale.
This new space, larger and brighter than its predecessor at 290sq m, aims to offer an immersive experience to runners of all levels. A large glass roof illuminates a decor focusing on raw materials such as concrete and stone and dressed with electric blue sofas. The walls host a complete selection of Hoka products, ranging from trail and road running shoes to hiking equipment and more lifestyle pieces.
A long corridor offers a succession of photographs to immerse oneself in the alpine origins of the brand and its athletes. Visitors can also take advantage of the Safe Size service, a technology that scans customers’ feet in order to recommend the ideal pair of shoes, based on their body shape.
This new site also hosts its own Hoka Run Club, a variation of the one launched last May with the first Parisian boutique, in the Opéra district. The two boutiques will take turns being the starting point for weekly running sessions. These meetings are intended to be inclusive and will be supervised by certified coaches.
