The brand has opened a store at K11 Art Mall in Hong Kong, expanding its physical retail presence in the city under parent company Abercrombie & Fitch Co.
The store interior follows Hollister’s American-vintage concept, with wooden flooring, navy accents and open layouts. Window displays highlight Chinese New Year merchandise, with festive design elements extending into fitting-room areas.
The new location carries Hollister’s core apparel lines, including denim, casual wear and seasonal collections. Denim remains a key category at the K11 Art Mall store, with baggy, flare and straight-leg fits offered across multiple sizes.
The store is also stocking new seasonal ranges, including the Love Hollister collection and a Chinese New Year capsule inspired by the Year of the Horse, featuring red-toned updates to hoodies and sweatshirts.
The K11 Art Mall opening signals Hollister’s continued focus on brick-and-mortar retail in Hong Kong, as international fashion brands maintain physical store investments alongside digital channels.
