Global technology brand HONOR, a leader in smartphones designed for the digitally savvy consumer, has announced the launch of its first UK e-commerce platform, which will see the e-born brand sell directly to UK consumers for the first time, with the launch of hihonor.com on 21st May.
The new lifestyle tech destination, targeted at Gen Z and millennial consumers, which previously sold exclusively online through the likes of Amazon, Argos and John Lewis, will now offer tech lovers access to the full range of HONOR’s value-led lifestyle tech products in one place, dedicated to helping users enjoy a healthier, more productive life, anytime, anywhere.
The move comes at a time when brands are adapting their retail models to cater to new shopping and lifestyle behaviours in line with the decline of physical retail. The UK launch follows the brand’s successful rollout of its omnichannel model in overseas markets such as Russia and China, as well as more recently Netherlands, France and Germany.
In addition, the launch of hihonor.com sees the introduction of a membership scheme, with VIP memberships available for those registering between 21st and 28th May, as part of the brand’s strategy to create an internet-centric retail model that allows it to stay connected to its consumers and create true online communities. Members will be able to unlock discounts on selected products as well as benefit from a whole range of services.At launch they will enjoy free delivery with purchases over £39.99 and 31-day free returns for HONOR MagicWatch 2 as well as receive an additional 5% off at purchase.
