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Iberostar Group to Strengthen Americas Presence

At the beginning of next month Iberostar Hotels & Resorts will open its first hotel in Lima city centre, Iberostar Selection Miraflores.

The Majorcan hotel group has been present in Latin America for more than 25 years and chose Peru as its new destination to strengthen its portfolio in America. In its drive to be the leader in responsible tourism, Iberostar Selection Miraflores will be the first plastic-free hotel in Lima. It also puts a strong emphasis on local gastronomy and thus supports both the environment and local communities.

Iberostar’s Group commitment to promoting responsible tourism is reflected in each detail at Iberostar Selection Miraflores. In line with the company’s strategy and as part of its pioneering Wave of Change movement to preserve seas and oceans, every inch of this new hotel will be free of single-use plastics. This new opening strengthens the Iberostar Group in its drive to be the leader in responsible tourism and aligns with the three pillars of its Wave of Change movement: progressing towards a circular economy, promoting responsible consumption of fish and seafood, and improving coastal health. In addition, it highlights incredible Peruvian gastronomy while also offering quality and responsibly sourced seafood. This benefits not only the health of our oceans, but also the fishing communities.

“We are very excited about this new project. The opening of this hotel allows us to be present in one of the most important tourist capitals in the world and confirms our commitment to responsible tourism and to continue offering a quality product to our customers,” said Rodrigo Moscardó, Chief Operating Officer of the Iberostar Group.

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