IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has announced a major milestone for voco hotels, with 50 properties now open across Europe.
The achievement reflects the continued momentum behind one of the company’s most distinctive and successful premium brands.
Launched in 2018, voco hotels has quickly become IHG’s fastest-growing premium brand, resonating with guests looking for hotels that feel thoughtful, individual and reliably different, while giving owners an adaptable brand model including a flexible design approach.
Across Europe, voco continues to gain traction in leading city, resort and neighbourhood destinations, with a further 26 hotels in the development pipeline, strengthening IHG’s premium presence and bringing more choice to guests in the places they want to travel. Further underlining its appeal, voco is proud to be the winner for five consecutive years of the World Travel Awards for Europe’s Leading Premium Hotel Brand, recognising the brand’s growing reputation and distinctive position in the premium hotel segment.
The milestone follows a period of strong growth for IHG in Europe, where the company continues to expand across all brand segments through a combination of new build signings and conversions. voco’s momentum is supported by its conversion-friendly model, flexible design approach and access to IHG’s enterprise platform, including global distribution, commercial scale and IHG One Rewards.
voco’s growth across Europe is reflected in recent openings including voco Budapest D8, the brand’s first hotel in Hungary and voco Antalya Konyaaltı, its first in Türkiye. Another recent opening includes the 114-room voco London Bloomsbury – set in a beautifully Fitzrovian building, only a stone’s throw from the British Museum and within easy reach of Tottenham Court Road, Covent Garden and Soho, making it the perfect base for exploring London’s vibrant culture. The brand’s sustainability progress is also evident through voco Zeal Exeter Science Park, IHG’s first Net Zero Carbon hotel, demonstrating how sustainability and premium hospitality can come together without compromising guest experience.
