The company, a leader in augmented reality (AR) and artificial intelligence (AI) integrations, has announced a significant expansion with a $10M contract to develop a 25,000sq ft immersive entertainment centre in Niagara Falls, Canada.
This initiative, led by its subsidiary FameDays, represents the company’s first large-scale implementation of its AR-AI integrated revenue model.
By leveraging Niagara Falls’ position as a major tourist destination, the new entertainment centre is expected to draw substantial visitor traffic while demonstrating the commercial viability of interactive digital experiences. The project is set to feature a mix of AR-driven racing simulations, VR gaming zones and other high-tech entertainment offerings designed to engage diverse audiences.
ImagineAR’s expansion into location-based entertainment underscores its strategic focus on developing scalable, revenue-generating AR applications. The company will oversee the development of the entertainment centre and provide ongoing technical support, benefiting from recurring fees and royalties tied to the project’s operations.
This move aligns with the industry’s increasing adoption of AR and AI technologies to enhance visitor engagement. Interactive experiences such as gamified attractions and real-time AR simulations have become key differentiators in entertainment and tourism, positioning ImagineAR to capitalise on evolving consumer preferences.
The Niagara Falls project is expected to serve as a blueprint for future developments in other high-traffic global destinations. By demonstrating the commercial impact of immersive technology, ImagineAR aims to scale its model to additional markets, reinforcing its role as a key player in digital experience innovation.
