New plug-and-play format helps operators transform underused space into a premium entertainment attraction with no dedicated staffing required.
Immersive Gamebox has launched a new self-service concession model, making it easier than ever for leisure operators, shopping centres and entertainment venues to introduce immersive gaming while unlocking additional revenue from underused space.
Designed as a compact, plug-and-play solution, the new model features a single Immersive Gamebox unit that can be installed inside existing venues including family entertainment centres, cinemas, shopping centres, arcades, airports and bowling centres. Requiring just 150sq ft of space, the format can be installed and live within days, with no dedicated staffing required.
The launch marks the next step in Immersive Gamebox’s growth, giving venue operators a simple way to add a premium interactive attraction that complements their existing offer. Guests can either book ahead or walk up and play, creating a flexible entertainment experience that encourages longer visits and additional spend.
Inside each Gamebox, groups of two to six players step into an interactive digital world where motion tracking, touch-sensitive walls and projection mapping bring every game to life. With no eye goggles or handheld controllers required, players work together to solve puzzles, complete challenges and compete for high scores across a growing library of original games and globally recognised entertainment brands.
The new concession model has been designed for a wide range of leisure and retail environments, from family entertainment centres and cinemas to shopping malls, airports and cruise terminals. By making better use of existing space, operators can introduce a new guest experience that is simple to integrate into their venue while creating an additional revenue stream.
Lisa Paton, CEO of Immersive Gamebox, said: “We’re always looking for new ways to bring immersive gaming to more people. Our new concession model gives venue partners a straightforward way to introduce a premium interactive attraction that fits seamlessly into their existing offer. It’s quick to install, easy to operate and gives guests another exciting reason to visit, whether they’re spending the day with family, meeting friends or looking for something new to do.”
