Competing against huge multinational brands is no mean feat. Yet, homegrown burger company Biggies Burger is making its mark on the Indian quick service restaurant (QSR) scene despite the dominance of global majors like McDonald’s and KFC.
Helmed by Biraja Rout, Biggies Burger started as a small kiosk in Bengaluru. Rout, an IT-professional, left a high-paying job to pursue his passion and love for cooking to set up a Burger business. Along with its pan-India reach, today, Biggies Burger is spread across 28 cities and operates over 152 franchise stores in 14 states across India. It now runs two formats of the quick service burger chain – a regular outlet and a Bigg Café, a new format which the brand recently introduced. After launching the format at Kalyan Nagar in Bengaluru, it recently opened at Kasavanahalli.
The burger chain brand’s success is paving the way for further expansion and innovation. Rout’s target is to open 306 outlets by end 2023. He plans to achieve this by opening 10 stores each month for the next twelve months and there are already 38 stores in the pipeline for the coming month.
Our vision is to create India’s largest QSR burger chain and take it global. The way McDonald’s came from the US to India, we want an Indian brand to go to the US and other markets. Brands like McDonald’s, Subway, and Starbucks have been growing through a franchising network. We are also looking forward to the same path. If they can do it, why not an Indian brand?
