The relaunch of the Zara flagship at number 88 rue de Rivoli in Paris had previously been delayed by around 18 months before it finally reopened its doors earlier this month.
The upgrade includes a marked increase in the store’s surface area, the renewal of its image and the installation of the latest technologies and innovations of the group’s key brand, Inditex.
Following the commercial space optimisation strategy of the company chaired by Marta Ortega, the objective of the works has been to multiply by two the initial surface area of the store, which now extends to 2,100sq m distributed over four levels (three floors and an underground floor).
The increase in space has been allowed thanks to the recovery of the adjacent space, previously occupied by the Swedish brand H&M. In addition, the Inditex group has transferred the upper area of the property to its most important chain in terms of turnover.
