Innisfree Philippines has opened its second outlet, at SM Megamall, a year after first launching at Mall of Asia. Innisfree’s key ingredients are sourced from popular South Korean destination Jeju island. The new store will stock some of the brand’s best-selling products.
‘In today’s culture, Filipinos are naturally drawn to Korean influences, especially the K-beauty skin care regimen,” said Innisfree Philippines brand GM Stephen Lee. “With our brand, we are excited to offer our Filipino consumers skincare with quality selection of products and green sustainable practices. We are also committed to expanding and establishing a long-term presence here.‘
The new store opening has coincided with the launch of the brand’s empty bottle recycling campaign, which encourages customers to donate their empty bottles to either the branch at SM Megamall or the branch at the Mall of Asia.
