Scheduled to open on Yeongjong Island, Incheon in South Korea in 2023, INSPIRE Entertainment Resort has entered into a strategic partnership agreement for retail development with the Luxury Business Institute Korea.

Luxury Business Group, a strategic partner of Bluebell Group, is a consulting firm specialized in luxury and premium business industries in fashion, cosmetics, and food and beverage sectors. INSPIRE Entertainment Resort will cooperate strategically with Luxury Business Group on the retail development to build a lifestyle complex resort destination by taking geographical advantages that are easy for domestic and foreign customers to visit.

INSPIRE is poised to be Northeast Asia’s largest integrated resort. It will feature three 5-star hotel towers, an arena, a 15,000-seat multifunctional performance hall, convention facilities – the largest in scale in the Seoul metropolitan area, shopping arcade including luxury brands, F&B, a climate-controlled indoor waterpark and a family park with an approximately 70,063sq m outdoor themed area.

“With the signing of a new business agreement between INSPIRE and Luxury Business Group, who are at the forefront of global luxury retail, we expect to set up a successful retail platform strategy and sales marketing for our luxury resort on Yeongjong Island,” said Andrew Billany, Inspire’s CEO. “This will not only give an economic lift to Yeongjong Island and Incheon’s economy but also differentiate Inspire by offering high quality, curated brands and experiences throughout the resort.”