Super Retail Group says sales increases across all four of its core brands helped deliver strong profit growth in its December half.
For the six months to 31 December, sales were up 15 per cent to $1.96bn while statutory tax-paid profit grew 30 per cent to $144M. By segment, sports retail subsidiary Rebel registered $682M in like-for-like sales, up 13 per cent driven by higher foot traffic and healthy inventory levels in seasonal categories.
Group MD and CEO, Anthony Heraghty, said the results are a “testimony” to the strength of the company’s four core brands. “The success of our new store formats (including rebel rCX and the new BCF superstore) and our club member programs, which have added one million members in the past 12 months, have helped to deliver a strong first-half performance.”

