Frasers Plus Braehead is entering a new phase of investment-led growth, with significant new leisure operators, major retailer refurbishment and continued enhancement activity reinforcing its position as one of Scotland’s leading retail and leisure destinations.
The momentum is anchored by the forthcoming arrival of international leisure operator SuperPark, set to open this summer. The highly anticipated experiential attraction marks one of the destination’s most significant leisure investments in recent years and reflects the continued evolution of its family-focused and experience-led offer.
The opening forms part of a wider programme of investment and enhancement activity taking place across the destination, demonstrating continued confidence in Frasers Plus Braehead’s long-term trading performance and future growth potential. Collectively, recent openings, refurbishments and announced investments represent a substantial commitment to the destination, reflecting continued confidence from both retailers and leisure operators.
Building on the momentum created by the arrival of footwear retailer OFFICE in December, Frasers Plus Braehead has continued to attract investment from leading brands, with several major reinvestments and new store openings already taking place this year.
Primark recently completed a major six-month refurbishment and expansion of its flagship store, increasing its footprint by 20 per cent to 64,645sq ft. Originally opening at the centre in 2001, the transformed store introduces the retailer’s latest in-store concept across fashion, beauty and homeware, designed to elevate the customer experience.
Further investment from existing occupiers includes a contemporary new-look store from H Samuel and an upgraded travel retail experience from TUI, all contributing to a stronger and more experience-led retail environment.
