The company which began in the 90s has decided the time is right to explore a larger footprint in the Middle East.
“J.Lindeberg has a strong global presence and the annual turnover globally is SEK 1.2 Billion (Swedish krona) excluding China. Approximately 18 per cent of online sales come from the brand’s own e-commerce platform and 18 per cent come from third-party e-commerce sites. We look at business from a global perspective with our revenue equally split, with 1/3rd archived in America, 1/3rd in APAC and 1/3rd in EMEA,” said Hans-Christian Meyer, CEO of J.Lindeberg.
Speaking about the new global flagship store in The Dubai Mall, he said: “The store is a true representation of the J.Lindberg brand and we are really pleased with how the launch of the store has gone. We’re seeing a range of customers visit the store, from existing brand fans to new customers and the customers are buying our more elevated and higher price points items.”
