The brand created ‘Reverso: Timeless Stories Since 1931’, an exhibition devoted to the icon of watchmaking.
Along with the exhibition, 1931 Caféa was launched. It features a chic setting designed in homage to the Art Deco origins of Reverso and offers a special menu of sweets and cakes created exclusively for Jaeger-LeCoultre by the Parisian pastry chef Nina Métayer. The exhibition is currently taking place in Seoul, Korea after beginning at the end of May and it is set to run to mid-June.
Reverso Stories is described as an immersive retrospective that leads visitors on a journey through nine decades of timeless modernity. The exhibition has previously welcomed thousands of visitors in Shanghai and Paris. It explores the creative and cultural universe of the exceptional timepiece and features a specially commissioned art installation by the American artist Michael Murphy. Also on display is a selection of milestone Reverso watches from the earliest time-only models to the ground-breaking Reverso Hybris Mechanica Calibre 185. The exhibition invites visitors to experience the story of Reverso through four different themes: its origins; style and design; innovation and craftsmanship.
