The retailer’s first WA flagship will open in Osborne Park in October and it will span more than 1,000sq m, showcasing the brand’s furniture, homewares, lighting and outdoor collections.
CEO James Bart said the expansion follows sustained demand from Western Australian customers since the company launched online in 2021.
“The state represents a strong customer base, with demand growing significantly over the past decade, so establishing a physical presence here was a clear next step for the business,” he said.
A store will follow the Osborne Park flagship in Joondalup in November, while a Midland location is expected to open by the end of summer.
“We’re approaching WA as a market in its own right rather than opening a single store and testing the response,” Bart added. “With another two already planned for 2027, this reflects the level of confidence we have in WA and the opportunity we see to build a meaningful network here.”
Supporting the expansion is a new warehouse and distribution facility in Belmont, which will serve as a dedicated state logistics and fulfilment hub.
The 6,000sq m facility will support local stock availability, click-and-collect services, metropolitan and regional deliveries and the retailer’s made-to-order furniture program.
