Jayasom to Launch Flagship Resort at AMAALA

A luxury wellness sanctuary uniting evidence-based practices and holistic traditions to inspire wellbeing across generations and cultures is set to open in 2026.

Jayasom, the global integrative wellness hospitality brand, has announced its inaugural flagship property at AMAALA on Saudi Arabia’s Red Sea coast. Set to open in 2026, Jayasom Wellness Resort, AMAALA will unite evidence-based medicine, holistic healing traditions and mindful living philosophies to inspire sustainable wellbeing across generations and cultures. True to its name, Jayasom – derived from ‘Jay’, meaning heart and ‘Asom’, meaning place – embodies “a place for the heart”, a sanctuary created to help guests feel deeply connected to themselves, their surroundings and the spirit of AMAALA.

The resort will set a new benchmark in integrated wellbeing, offering tailored, multidisciplinary wellness journeys that draw upon Western evidence-based practices together with holistic remedies rooted in Arabic traditions, yielding tangible, sustainable results in a best-in-class luxury environment. Key pillars available for guests to immerse themselves in will include – detox and nutrition; mindfulness and emotional wellbeing; women’s health and hormone balance; fitness and movement; immune resilience; integrative sleep recovery; men’s longevity and vitality; as well as stress recovery and mental clarity.

At Jayasom, wellness is multifaceted. Functional assessment and physical activity combine with foods that heal and holistic experiences that together breathe life into all levels of our health and happiness. Guests will access over 7,000sq m of world-class facilities dedicated to health, physiotherapy, fitness, mindfulness and energy work, nutrition and conscious cuisine, therapeutic spa treatments and minimally invasive aesthetic medicine supported by U.S. FDA-approved technologies. Two distinct zones – a serene adults-only enclave and a family-focused area – will support both private retreat and intergenerational wellbeing, with programmes led by medically certified specialists, holistic practitioners, therapists and movement experts. Tailored retreats are set to encompass couple’s reconnection, women’s-only retreats, leadership, wellness and wellbeing experiences with horses, marine activities, physical performance, detox and healing powers of sound.

“Jayasom was born from a belief that wellness is a practice – grounded in presence, learning and the quiet courage to be still,” said Karen Campbell, CEO of Jayasom. “At AMAALA, we will provide the space and support to restore balance, breathe deeply and reconnect with wisdom – ancient and modern, personal and shared. Our commitment is to deliver wellness with integrity and compassion, empowering guests to carry forward habits that enrich their lives long after they return home.”