JD has opened JD YOUNG an imported liquor bar located in Xiamen that provides free taste before purchase.
Most items available for a taste are new products from brands including Bushmills, The Dublin and Dead Rabbit, as well as Hennessy. At 200sq m the bar can provide customers with an omnichannel experience, allowing them to enjoy drinks at the bar, and purchase them in-store or online. By using JD’s Omnichannel Fulfillment system, JD can deliver to consumers in as fast as 28 minutes.
Yan Liu, Head of Imported Liquor at JD shared: “Offline stores have the advantage for tasting. By opening the store, JD aims to work with brands to create a trend for alcohol consumption.”
Located in the GRG Art Center in Xiamen, the bar is in an area frequented by young people, and is a program under the comprehensive cooperation between JD Super and Grandgle, a Xiamen based liquor importing company.
Liu said, “In the future, the bar will combine online and offline resources to provide customers with a better experience, such as livestreaming and pop-up stores, tasting salons and more. JD will also plan to open tasting sessions for customers.”
