On Saturday 8th June, Jermyn St will play host for the 5th consecutive year to the St James’s LFWM catwalk show. Over 30 menswear brands from St James’s will be participate in a public access catwalk. The looks on the catwalk will be curated by stylist Catherine Hayward, and the catwalk content will be see-now-buy-now, allowing those attending to head straight into stores and purchase the looks.
Brands taking part include John Smedley, Dunhill, Aquascutum, Sunspel, Lock & Co, Turnbull & Asser and New & Lingwood to name a few. The event is the only consumer-facing activity during LFWM and has proved hugely successful in the past. We run an on schedule press show in the morning, followed by three shows open to consumers and free of charge.
Along with the catwalk shows, the pedestrianised street will be populated with food trucks from local restaurants and we will have live music performances throughout the day. Brands will be hosting special events in store and offering incentives to buy. The street has a real festival feel in the heart of St James’s.
