Joe Browns has increased the sales of women’s footwear by 64% year-on-year in the spring/summer season. The retailer is attributing the uplift of the recent success of its occasion wear styles and a more vibrant colour palette.
‘Occasion wear shoes have been by far the biggest driver with unit sales growing by a massive 115% compared to last summer. Many styles are selling out just weeks after launch.’ – Louise Harrison
Men’s footwear sales have also experienced strong growth. The brand has sold 63% more pairs this year than in the previous summer season. Joe Browns has announced that is is opening a second store at the McArtherGlen Designer Outlet in York next month. It will also be launching a new ecommerce platform
