Denmark-based coffee and juice bar chain Joe & The Juice has launched its inaugural outlet in Türkiye at the EMAAR Shopping Mall in Istanbul.
The company has plans to launch 80 stores across the country within the next ten years, as reported by Türkiye Today. Joe & The Juice CEO Thomas Noroxe called the move “an important milestone in our global journey”.
The expansion strategy encompasses opening eight stores in the first year and 25 within three years, spreading beyond Istanbul to other major cities and tourist hotspots, including Ankara, Izmir and Mugla.
Joe & The Juice Türkiye Brand Manager Tugcan Dagci said: “After starting in Istanbul, we will expand to Ankara and Izmir, as well as to tourist destinations such as Bodrum and Cesme.”
Established in 2002 in Denmark, Joe & The Juice is a lifestyle-focused chain with over 430 outlets in 16 countries.
