Cribbs has confirmed another new addition to its F&B line-up with Joe & The Juice becoming the latest operator to arrive at the South West’s leading retail and leisure destination.
Famous for its coffee, range of fresh juices and the ‘tunacado’, the Danish chain has signed a 10-year lease to occupy an 1,800sq ft unit at Cribbs Mall.
With a strong millennial and Gen Z following, Joe & The Juice is the perfect addition to Cribbs’ evolving F&B line-up complementing existing chains like Starbucks, Pret A Manger and Costa – with the latter upsizing to a new and improved space after signing a new lease agreement.
The upcoming arrival of Joe & The Juice follows the recent additions of Wingstop, Pizza Express and Honest Burgers as Cribbs cements its place as the South West’s leading retail and leisure hotspot – offering a full-day out experience for Cribbs’ younger shopper audience.
Alongside its unique offering, Joe & The Juice aligns with Cribbs’ focus on sustainability. The brand has shifted to paper bags and recyclable material. It has also launched a food waste app and prioritises 100 per cent cage free eggs by 2026.
Katie Searle, Director, Asset Management, at Sovereign Centros by CBRE, said: “The addition of Joe & The Juice and Costa upsize, highlights how we are leading the way in the South West by continuing to innovate our F&B offering by attracting and retaining successful international F&B operators. Joe & The Juice is also a favourite amongst younger audiences so perfectly caters for our thriving Gen Z customer base which grew by 13 per cent last year. Its arrival follows the recent openings of Honest Burgers and Pizza Express who are already performing exceptionally well – and we look forward to the upcoming launch of Wingstop at Cribbs Venue later this year. The addition of these thriving F&B brands highlights the demand we continue to see from leading operators eager to take advantage of our position as the South West’s premier all-day destination.”
