Johnnie Walker – The flagship store will house a special collection of Johnnie Walker whiskies and host a wide variety of immersive experiences, whisky appreciation classes and tastings designed to help visitors explore the world of Johnnie Walker and Scotch. Johnnie Walker is to open its first flagship experiential store, in central Madrid, in November 2018. The Spanish capital was selected as the location for the first Johnnie Walker experiential retail flagship due to its status as a leading tourism and retail destination and the popularity of Scotch in the country.
The cutting-edge store will feature an interactive hosting area where guests can discover the craft of cocktail making, a tasting table where they can deep dive into the flavours that lie at the heart of Johnnie Walker, and a personalisation station where visitors will be able to find unique gifts and add bespoke engravings and labels to their purchases.
Alongside the extensive portfolio of Johnnie Walker whiskies, visitors to the flagship store will also be able to purchase some of the rarest and most exceptional single malts from which the award-winning Scotch is crafted and explore limited edition curated collaborations, exclusive to the store itself.
