The new partnership will see renowned British brand Joules open six stores within Center Parc’s holiday villages.
Set to be located in villages across the UK and Ireland, the stores are set to open this Spring, with the first launching at Center Parcs Woburn Forst in Bedfordshire on April 12. Customers will be able to browse a collection of menswear, womenswear and childrenswear, including Joules’ outdoors-inspired ‘Right as Rain’ range.
Holiday shoppers will be able to utilise Joules’ click-and-collect service to pick up any of their purchases during their break. Alongside this, the new Center Parcs stores will boast a number of experiential areas to host family-oriented events.
Joules Chief Executive, Nick Jones said: “We’re thrilled to be bringing the Joules brand to Center Parcs from this Spring. The partnership between two outdoor loving, family-focused lifestyle brands has significant potential and supports Joules long-term strategy to develop its brand presence in line with its customers’ evolving lifestyles and increase its customer base.”
