The company has made pop-ups and special activations something of a specialty since its reinvention as a curation label in the wake of Jonathan Anderson becoming Dior creative supremo.
And its latest pop-up is in Paris, on the Rue du Louvre from 9 July. It’s a long-term space with it “planned for an initial three months”, which suggests it may last longer.
It features a selection of men’s and womenswear designed by Anderson, as well as curated pieces from the label’s Home and Garden offering.
The store concept was developed by architects Sanchez Benton, the practice that also worked with the company on its Soho, Pimlico and Milan flagships, as well as other pop-ups such as the one at The Webster, Miami, late last year.
They’ve brought to life the label’s “updated aesthetic within a now familiar environment, that uses a language of warm materials and colours that embody the feeling of the handmade and exquisitely crafted”.
Curated objects available include re-editions of Charles Rennie Mackintosh’s lamps and stools in Scottish oak; Jason Mosseri’s Hope Spring Chairs; ceramics by Akiko Hirai; hand-picked books and antique gardening tools; Lucie Rie mugs; handmade Murano glassware; Welsh blankets; hand-forged nails; Houghton Hall Estate honey and coffee-flavoured tea from Postcard Teas.
They’re all things Anderson says “I like and would like to have around me”. Beyond that basic idea, the offer consists of an ever-evolving, seasonally-updated, selection of “twisted classics with a ‘made in’ narrative connected to local craft – fundamental to the JW Anderson ethos”. That means denim made in Japan, historic silk damask fabric woven in England, Scottish knits and Irish linen to give just a few examples.
