The company has launched its first European flagship, W Lunabella, in Paris’ Le Marais district and the boutique is positioned as a “total beauty solution hub”.
Founder and CEO Yumi said the ‘W’ in the label references “wedding”, reflecting her vision to bring the long-lasting complexion traditionally associated with bridal beauty to a broader audience.
She added that she spent seven years developing the brand, focusing on skin health as the foundation for durable, high-performance makeup. Beyond retail, the store will host cultural and experiential events, including Hanbok exhibitions and beauty workshops.
“W Lunabella is more than a destination,” Yumi said. “It is a sanctuary designed for the modern woman to reconnect with her authentic essence and rediscover her inherent, timeless radiance.”
Founded in 2009, Lunabella is best known for its makeup and skincare designed for extended wear.
