Master developer Knowledge Economic City has formed a joint venture with Archipelago International to launch a hospitality management platform and hotel brand.
The joint venture’s first project includes the development of a hotel with approximately 2,500 keys – one of the largest hotel assets KEC will launch.
When complete, the hotel will debut as a new Saudi hotel brand, inspired by “national identity and the cultural spirit of Madinah”. The brand is structured for future growth through franchise and licensing models across the Kingdom. The hotel will operate under a unified management model, creating direct and indirect employment opportunities within the sector.
Knowledge Economic City (KEC) is a publicly listed joint-stock company on the Saudi Exchange. It oversees a masterplan covering 6.8 million square metres within the boundaries of Madinah.
Archipelago International is a privately owned hospitality group with more than 45,000 rooms and residences in its portfolio. One of Archipelago’s partners – short-term rental management platform Maison Privee – has also recently entered into a joint venture with KEC to introduce premium short-stay hospitality and property-management services within Medinah.
