Monday, November 10, 2025
spot_img
HomeNewsUK NewsKellog’s are to test out cereal refill concept with year trail

Kellog’s are to test out cereal refill concept with year trail

The UK supermarket chain, ASDA are undertaking a twelve month trail to test initiateives to reduce, remove and reuse plastic packaging in a bid to help tackle the ongoing war on plastic. People entering the supermarket are invited to bring their own containers to stock up on products such as coffee, rice and pasta and designated refill station. The Unilever and Kellogg’s to create refill points for cereals such as Rice Krispies and Coco Pops and PG Tips tea.

‘We’re getting ready to trial lots of new and innovative ways to reduce and remove plastic packaging in our first-ever sustainability store. Customers at our Middleton store in Leeds will be the first to try the new innovations starting in May this year. Before then we’ll be working hard in the store to install new refill solutions and recycling options, like in the artist’s impression above.’

‘We know lots of our customers would like to see us remove packaging on loose produce so this is another thing we’ll be trialing at the store. We will be removing the plastic packaging from mushrooms and cucumbers on produce and we’ll also be selling naked flowers without any plastic packaging,’ – ASDA

RECENT ARTICLES