Kendra Scott has unveiled the first stand-alone version of its new Southwest-inspired jewellery and accessories brand.
Yellow Rose by Kendra Scott has opened a pop-up on Spring Street in downtown Manhattan. The opening follows the brand’s launch on the Texas rodeo circuit in January, and the success of the shop-in-shop at the Kendra Scott flagship in Austin, Texas.
Inspired by the “modern cowgirl and spirit of the American Southwest”, the 1,365sq ft store is designed to transport customers to the American Southwest, with Navajo-patterned furniture and rugs, detailed woodwork, leather couches, cowhide accents and vintage décor. It will be open through June.
The Yellow Rose brand features Southwest-inspired jewellery, including heritage styles and new designs, ranging from $60 to $298, along with a curated, authenticated capsule of Native American jewellery, ranging from $98 to $5,500. It also showcases “Western-essential” accessories, including boots from female-founded Ranch Boots and hats from husband-and-wife team Gigi Pip. Shoppers can personalise their hats at the pop-up’s Hat Customisation bar, with a variety of hat bands, vintage scarves, pins, charms, feathers, branding and more.
