Asian inspired retailer, KENJI, opened doors at its new Westfield London Shopping Centre store last weekend and celebrated this exciting new launch with London’s quirkiest queue.
Waiting in line has been identified as one of the most universally hated experiences, even to us Brits who are famously good at queuing. But there were no bored faces on Saturday morning as crowds gathered for the new store opening, where shoppers were given a KENJI space hopper to kill the time.
Taking the traditional queuing system to a whole new level and the phrase ‘queue hopping’ quite literally, KENJI shoppers could be found bouncing around on hoppers, inspired by exclusive KENJI Tiny-K Characters, while they waited for the doors to open.
The first 1,000 visitors were also treated to a special gift: a limited-edition KENJI Charm Keyring. Made exclusively for the London location, this unique keyring is a perfect keepsake to mark the brand’s new chapter in the city.
The store brings KENJI’s exciting modern Asian culture infused with a British twist to Westfield, offering a vibrant shopping experience, with a unique blend of homeware, fashion, stationery, plushies, snacks and gifts to shoppers, all of which are fun, stylish and affordable.
Eddie Shepherd, Managing Director at KENJI, said: “It was such a pleasure to see a trail of joyful customers bouncing on their KENJI Hoppers, bringing a sense of anticipation ahead of us welcoming the first customers into the store. Westfield London is a fabulous location for our new Kenji store and to celebrate this we wanted to do something that felt uniquely us. It was just amazing to get such a welcome reception at the launch. KENJI continues to grow and expand across the UK. Our new location will bring us closer to shoppers in London, whether they’re locals or visitors, offering our versatile range of products to both new and existing audiences.”
