Wellcome has opened a second nostalgia concept store in Hong Kong, extending a format first launched at Prosperous Garden in Yau Ma Tei.
The new store is located on Victoria Road in Kennedy Town, with the theme revolving around the city’s “ding-ding” tram system and 1980s to 1990s campus life. The outlet operates from 8am to 10pm and the concept also draws on neighbourhood character and collective memories.
“The store features a replica tram station, a vintage-style ice-cream motorcycle, a retro vending machine, a millennium-era Yes! Card photo booth and more selfie spots,” it said in a LinkedIn post.
The store also features collaborations with Nestlé, Swire Coca-Cola Hong Kong and The Garden Company Limited.
