AN ICONIC BRAND THAT IS BEING REIMAGINED FOR THE 21ST CENTURY, KENT & CURWEN IS ESTABLISHING A NEW BLUEPRINT FOR THE WAY MEN DRESS TODAY. HERE, RLI SPEAKS WITH EXECUTIVE VICE PRESIDENT RAY CLACHER TO LEARN MORE ABOUT THE COMPANY’S ORIGINS AND PLANS MOVING FORWARD.
Founded in 1926, two years after Eric Kent and Dorothy Curwen first crossed paths on Savile Row, Kent & Curwen first made its name with neck attire, supplying ties to venerable universities such as Oxford and Cambridge. Over 90 years later and Kent’s presence in the brand lives on, in the insignia of the Three Lions, a logo that offers an unbreakable link with the company’s proud British heritage. The company is well established in Greater China where it owns and operates over 100 standalone shops, making this its largest market.
The brand also has a strong presence in Asia, particularly in Japan and more recently South Korea and Singapore. Closer to home, in the last couple of years Kent & Curwen has opened its London boutique on Floral Street in Covent Garden and established a wholesale network across the UK and Europe. “Our primary focus recently has been to re-establish this British heritage brand as a truly authentic English company with its head office, creative teams and global marketing all stemming from London,” explains Executive Vice President Ray Clacher. “Our partnership with David Beckham OBE, has led to superbly strong social media, created amazing brand content and world class fashion shows during London Fashion Week Men’s. We now have the brand in over 80 wholesale doors throughout the UK and Europe as well as a fast-growing presence online.”